Two out of three Singaporeans Believe in Ghosts

With the Hungry Ghost festival over and Halloween around the corner, new YouGov data finds that two thirds (68%) of Singaporeans believe...

Consumer Purchase Behaviour for Fashion across APAC

The emergence of e-Commerce has undeniably reshaped the fashion cycle and changed the way consumers buy new clothes. The convenience b...

Asian Games 2018 Fact Sheet (By YouGov)

The Asian Games 2018 was officially closed in early September in Jakarta and Palembang.  The event has been a successful one as it att...

2018 Millennial WOM: Australia (YouGov)

YouGov BrandIndex reveals the most positively talked about brands among millennials of 2018 in Australia! Facebook. McDonalds. Netfl...

2018 Millennial WOM: China (YouGov)

YouGov BrandIndex reveals the most positively talked about brands among millennials of 2018 in China! AliPay. WeChat. WeChatPay. Pin...

2018 Millennial WOM: Hong Kong (YouGov)

YouGov BrandIndex reveals the most positively talked about brands among millennials of 2018 in Hong Kong! WeChatPay. McDonalds. AliPa...